A First for Victoria: Apple Lands at Telstra Chirnside Park

A first-of-its-kind Apple concession has arrived at Chirnside Park Shopping Centre, as Telstra unveils its newly upgraded 2.0 concept store — setting a new benchmark for retail in Melbourne’s outer east.

Reopened on Saturday following four weeks of refurbishment, the refreshed store is the first Telstra location in Victoria to feature a dedicated Apple concession, allowing customers to shop the full Apple product range while also accessing on-site servicing and repairs. This major addition positions the store as a key technology destination for the region, offering a level of convenience and expertise typically only found at standalone Apple locations.

The upgrade also marks the second “Fre 2.0 Model Store” in Victoria and the eighth nationally, highlighting Chirnside Park’s continued growth as a leading retail hub. The new format introduces a brighter, more interactive layout, alongside enhanced service and discovery zones designed to elevate the customer experience.

Further features include a new Health & Wellness department, self-service prepaid stations, and a centrally controlled scenting system — delivering a uniquely immersive and future-focused in-store experience.

Located near Coles at Chirnside Park Shopping Centre, visit now and experience it for yourself.